"Infiltrating galleries, street corners, shop windows, rooftops and other locations the neon sign and LED works I have made spell out simple-but-intriguing phrases, messages and instructions. Appearing to address the viewer directly through these works, I’m interested to create moments of thoughtfulness and playful encounter in a public setting;  the work is public but private at the same time, trying to draw each person that encounters it into a space of intimate reflection." 

Tim Etchell

http://timetchells.com/about/ (03.11.2015)